About Me

Coaching and mentoring for HR Professionals

I am here to help HR professionals increase their strategic impact , excel in their careers and add more value in their roles

I’m an accredited (AoEC) Executive Coach with a 25 year career in international HR leadership roles. I’ve worked in multiple different industries and have lived and worked in the UK and the USA. I am currently based in London, UK.

I founded Ethica HR in 2019 to provide coaching, mentoring and development to other HR professionals. This came as a result of not having access to that support as I was growing and developing in my own HR career. I’m here to change that.

HR Coaching and Mentoring

I’m here to work with you to:

  • Adopt a more strategic mindset and make a bigger impact in your business
  • Meet the HR challenges of a scale up or start up head on
  • Fast track your career development to keep pace with your ever changing business
  • Support you in your standalone HR role
  • Increase your resilience and enhance your stress management toolkit
  • Navigate a career/role crossroads and get clarity on your next steps
  • Work with you to boost your confidence, assertiveness and self belief

Kirsty Baggs-Morgan

About Me

I initially started my career in HR by accident.

After leaving school and heading to university, I obtained a degree in Media and Communications, and started my working life as an Office Manager, often assisting with large scale recruitment projects. It was from here that I progressed quickly up the HR career ladder.

I spent 20 years in financial services HR, primarily in highly transactional roles that involved a lot of ‘firefighting’. Almost as soon as I got promoted into an HR leadership role, I started being asked to be ‘more strategic’ and yet working strategically had never been part of my experience up to this point.

As is often the case, there was no training or guidance offered, as I was the most senior HR employee in the business. It was assumed that I would just make the switch.

“I had to work out for myself what strategy was in an HR context and how my role and my approach needed to change”.

Additionally, I was working in an industry where very few of the other leaders were women and where I was often held back, ignored or belittled. I accepted this without question as the ‘norm’ and often changed my behaviour to fit in better. As time went on, I realised that I valued authenticity and openness above all else. I’ve never been able to pretend to be something I’m not, even when that has meant I haven’t always ‘played the game’ in my corporate life.

“I honestly believe we can only really achieve our potential at work if we’re genuine, open and show humility. Real success can only be achieved when you’re true to your values and to who you are.”

My work was my life for all of my 20s and 30s, I was one of those “24/7, glued to my emails, checking in whilst on holiday, travelling all around the world at the drop of a hat” types. I lived like this for years until one day, totally out of the blue, I got let go rather dramatically on Boxing Day in 2018. My confidence was shattered, my self-doubt was at an all time high and I didn’t know what I wanted to do next.

After a short foray into HR Consultancy to experience different industries and develop my strategic skills further, I decided to pursue a coaching qualification. While I was studying and building my coaching experience I realised that I got more fulfilment from coaching than other types of work. I also realised how badly I could have done with a coach myself as I was developing in my own HR career.

This was when I decided (before I even qualified) to be the one to fill that gap for others. I would focus my coaching practice purely on other HR professionals so that I could bring the full remit of my experience to my coaching relationships.

I now get the opportunity to help other HR professionals navigate and overcome the career obstacles I really struggled with myself and I don’t have to compromise who I am in the process.

As a result of the work I did to build myself back up post redundancy, I am additionally uniquely placed to work with my clients on resilience, stress management, confidence and self-belief, whatever they need to increase to reduce to ensure they bring their most confident and capable selves to their roles.

Gain Clarity, Confidence
and Success in your HR Role.

6 Steps to Confidence

What does confidence look like to you? Where do you see confidence or a lack of confidence in yourself?
What does your inner voice say? What do you tell yourself you can’t do? Get it out of your head and make it real.
What’s the worst that could happen? What might realistically happen? Lose your fear of ‘failure’.
With who you are and what’s important to you. Acknowledge and embrace your strengths.
How do you cope under pressure? What’s your go to toolkit for tough times? How does it work for you?
Establish boundaries, build your stress management toolkit, take small steps.